In today’s digital age, social media is so much more than online places to meet friends and families online. They have grown into ideal, high-profiting channels for marketers out there to promote their products and services as well as get more exposure effortlessly.
From YouTube to Facebook, most social media platforms have been launching more and more advanced marketing features to keep marketers on the platforms around — paid ads, targeting options, shoppable posts, you name it.
In this case, every savvy marketer will not leave a stone unturned to attract more social media users and convert them into paying customers.
Today, more than 97% of marketers are using social media to connect with their potential customers. And to achieve that, they are investing in snackable content such as threads, images, polls, surveys, and more.
But, there is one type of content that is taking centre stage in social media marketing; social media videos.
Social media videos have now become a must-watch type of content for many social media users. They can spend hours and hours seeing different videos on their feeds, from educational explainer videos to meme compilations.
Of course, no marketer wants to lose this huge opportunity to expand their reach. They create more videos and distribute them through social media platforms.
However, there’s one big challenge when it comes to social media video distribution: choosing the right platform.
In this post, we’ll dive more in-depth into social media videos and how you can choose the ideal platform to get maximum results for your overall marketing campaigns.
Social Media Videos: Why Are They Crucial for Your Marketing?
Social media users have seen enough of plain, mediocre content on their feeds — such as text posts, static images, and more. Therefore, seeing engaging content (i.e., short videos) that can bring them value and entertainment at the same time is such a breath of fresh air.
Social media videos combine both visual and audio elements that will not only make you stand out on users’ feeds but also help you to get your complex ideas much more effectively.
In other words, social media videos help you to break down information into easily digestible chunks of content that are long enough to maintain users’ attention but short enough to leave them wanting more.
Therefore, social media users enjoy watching online videos because they can easily retain the information they absorb from a video compared to bulky, text-heavy text.
Here are some essential social media video statistics to convince you even more:
- More than 4 Billion video views take place on Facebook each day.
- YouTube users worldwide watch at least 5 billion hours of video every single day.
- There are around 1.2 billion video views on Twitter per day, making videos the fastest-growing advertising option on the platform.
- Video marketing campaigns on LinkedIn have over 50% view rates.
- Social video generates 1200% more shares than text and image content combined.
From those staggering numbers above, you can tell that social media videos are in such high demand. So, if your marketing strategy hasn’t yet incorporated social media videos, you’ve been leaving money on the table.
5 Top Social Media Platforms You Should Use to Host Your Videos
With tons of social media platforms out there, it can be quite challenging for you to choose the right one to host your marketing videos. Thus, we’ve listed some potent social media platforms that can bring you maximum exposure and benefits from your social media videos.
YouTube is the second-largest search engine worldwide after Google, making this platform a must-use platform for most marketers to distribute their marketing videos. With more than 2 billion logged-in monthly users, YouTube is an ideal platform for marketers to catch more eyeballs and reach a broader audience.
There are at least 500 hours of video uploaded to this popular platform every minute worldwide. And since this platform works as a search engine, you need to invest in SEO practices to stand out among the crowd.
Most YouTube users go to the platform with the intention of sitting down and watching some serious videos rather than focusing on scrolling through. Therefore, this platform is a great place to host your professional-looking marketing videos where you can impress the users and make them stick around your brand.
YouTube is also well-known for its advertising option, YouTube Ads. You can invest in pre-roll ads, mid-roll ads, or post-roll ads on this platform to get quicker results.
YouTube might be the most popular video-hosting site, but Facebook remains the most-used social media platform with roughly 2.85 billion monthly active users. In other words, this platform also offers you a massive opportunity to expand your reach and interact with your target audience.
Video posts generate an average of 59% more engagement on this platform compared to other post types. And you can leverage Facebook Ads to achieve maximum results from this platform.
Facebook Ads provide you with targeting options where your videos can be seen by the right audience at the right time in the right place. It allows you to reach audiences by location, interests, behaviors, even values.
Therefore, you can show the ads to the people who actually really care and interested in what you offer, making your campaign much more effective.
Ever since its launch, Instagram has always been a visual platform. But today, it is so much more than a photo-sharing app. This platform has now become a place for marketers to post their videos to connect with their audiences as well as create and maintain a consistent brand aesthetic.
This platform is the second-most popular social network, after Facebook, with 84% engagement. More than 1.1 billion users actively use Instagram every month. You can create ephemeral and evergreen social media video content, such as native posts, stories, reels, guides, and whatnot, giving you endless opportunities to showcase your brand personality and image.
Also, Instagram is a home for influencers. You can collaborate with people that have massive followers and a solid fan base to help you promote or repost your marketing videos.
LinkedIn is a popular social media platform among professionals, organizations, crowd fundings, B2B companies, and job seekers. So, if your marketing videos mostly talk about B2B business and such, then LinkedIn is an ideal place to host it.
Since LinkedIn is a more formal and professional platform, it’s always better to create professional-looking videos with a high production value. In this case, you can rely on a video production company to ensure that you get your social media videos right and are appealing to LinkedIn users.
Some essential types of videos that are popular on the platform are:
- Events (webinar, courses, live tutorials, and more)
- Company culture
- Training or workshops
- Product features
TikTok is taking the social media sphere by storm. Today, there are more than 690 million global active users on the platform watching and uploading short videos.
The platform is full of different kinds of short videos, from dance challenges, product reviews, quick tutorials, tips, storytelling, tours, and more. The key to hosting your social media videos on this platform is to make sure that the video is short and entertaining.
Being too hard selling and bragging too much about your brand or products are the fastest way to get ignored. So, it’s crucial to focus on values and entertainment when you want to utilize this popular video-sharing platform.
More than 60% of TikTok users in the U.S are between the ages of 16-24, making this platform ideal to attract younger generations like Gen Z.
For more top-performing social media video platforms and their own characteristics, take a look at this infographic by Breadnbeyond:
How to Choose the Ideal Social Media Platform for Your Videos?
Now that you understand the popular social media platforms to host your videos, you might be wondering, “how am I supposed to choose the right one?”
Hosting your social media videos to all social media platforms might seem like a good idea as you can get more exposure. In fact, it can make it hard for you to track each video performance on each platform. Therefore, it’s always better to use only suitable platforms for your videos to get efficient and effective results.
After all, no social media platforms are created the same. Each of these platforms has its own way of helping marketers deliver their message through social media videos.
Here are some of the essential best practices to help you choose the right platform for your social media.
Understand Your Target Audiences
First thing first, you need to understand where your target audiences spend most of their time to “hang out” virtually. In this case, you need to pay attention to each social media user demographic.
For instance, if you focus on younger crowds as your target audience, you can opt for Instagram or TikTok. Meanwhile, if you want to post more serious, formal social media videos, there are no better platforms than LinkedIn.
By doing so, you can increase your chances to reach people who are actually interested in your business. This way, it would be much easier for you to get attention and encourage them to follow your desired actions.
Understand Your Marketing Goals
Other than social media user demographics, you also need to pay attention to your own marketing goals. You need to ask yourself, “what do I want to achieve from this social media video?”
If you want to gain more exposure and expand your reach, platforms with massive users like YouTube or Facebook are ideal options.
Thus, if you want to gain more leads and business connections, LinkedIn can be a great place to host your videos. And if you want to strengthen your relationship with your audiences, you can rely on Twitter, Instagram, and TikTok.
Choose the Right Types of Social Media Videos
There are tons of video types you can host on social media, from short videos to longer ones. If you want to post 30-60 seconds videos, you can use TikTok or Instagram native videos and Stories.
And if you aim to deliver more in-depth messages through longer videos, you might need to consider using YouTube or IGTV.
Also, you should pay attention to your video content and visuals. Animated videos are great to catch the attention of younger audiences on platforms like Instagram, YouTube, or Facebook. Meanwhile, if you want to use LinkedIn, live-action videos are more popular among its professional users.
Pay Attention to the Video Requirements
You need to make sure your social media video is formatted correctly so it can perform properly. It means you have to understand the guidelines for video content for each platform.
Make sure you pay close attention to the required size, recommended aspect ratio and dimensions, and more. You can choose platforms that have social media video guidelines that match your preferable format.
Also, since all major social platforms (e.g., Facebook, Twitter, even LinkedIn) have already gone mobile, you must ensure that your social media videos fit into smaller screens.
With more than 4.2 billion users, social media is now witnessing astronomical growth worldwide. They embrace more types of content to keep users stay longer and stick around the platform.
Social media videos themselves have been gaining popularity and a lot of traction nowadays. That is the reason many social media platforms tend to prioritize this type of engaging media — as today’s users tend to respond more frequently to online videos.
As a marketer yourself, it means that it is time to incorporate videos into your social media campaigns. You can start by understanding each social media platform and analyze their features and users; their behaviors, interests, latest trends, and more. This way, it would be much easier for you to find the ideal one to host your videos and create relevant content for the audience.