Video marketing is one of the creative ways to engage your audience with your brand. People are getting aware of brands due to the consistent targeting of brands on social media with different social media marketing strategies. To provide you better understanding we have provided video marketing stats and Infographics for you.
Social media giant Facebook sees about 4 Billion+ video views every day. Moreover, nearly 500 Million+ people watch videos on Facebook every day. These are just small market shares of video consumption on Facebook, you must be aware of the fact that You tube is still the king of video content.
In this article, we have covered why video marketing will be the next big thing in 2021.
So let’s get straight to the content.
1. Video Ad grabs Attention
People love to interact and listen to real human beings. In the world of the hustle-bustle of social media, the right video hook can grab the attention of your potential customers and buyers. You can engage them and provide value to them to buy your products.
As the digital world is evolving and penetrating the lives of humans at large, it has reduced the attention span of humans from 12 seconds in the year 2000 to 8 seconds in 2020(For Comparison, Goldfish has an attention span of 9 seconds).
Bigger brands are investing millions of money on Youtube and Facebook video advertising to target their potential customers to buy their products. Videos have a huge potential to generate revenue for your business. Adding an explainer video of your product can increase conversions up to 80%.
According to an article by Hubspot, 65% of younger consumers strongly prefer video content for any form of information. consumers across different age groups consistently wanted more branded video content. That’s why Video marketing can boost the growth of a business online.
Reports show that 74% of online users who watched an explainer video about a product immediately bought it. So it’s better to start crafting your exciting product videos now.
2. Less time, More Information
Your mind remembers visuals more effectively than text. That is why various forms of videos like Short videos, explainer videos, Informational videos have drastically changed the way businesses operate these days. Companies are trying their best to create an impactful image of their product with product reviews and explainer videos.
96% of the people watch videos online before buying any product because videos provide more information in very less time. 2 out of 5 shoppers search videos related to the product on Youtube and they make decisions based on the video.
You must include explainer videos of your product on the Homepage page of your website so that your potential audience may convert into buying customers. 45% of businesses claim that they have an explainer video on the homepage of their website. Of those businesses, 83% said that their homepage explainer video was effective.
3. Video Shows great Engagement and ROI
Engagement and ROI is the major factor in the growth of a business online. As I have already said, you must grab the attention of your potential customer with the right hook, otherwise, your competitor will steal the show from you.
About 83% of businesses claimed that they have seen great engagement and ROI in the video ad. Video ads increase the understanding of the product and services offered by your company. It will scale your business online and skyrocket your sales.
98% of users say they’ve watched an explainer video to learn more about a product or service. No one wants to read a 1000-2000 word article just to know about the specifications of a product and its specifications. Video Ads can bring concepts to life that no text can.
4. Video encourages Social shares
Videos have always been an engaging marketing tool for businesses. A recent video of Nike went viral overnight, and guess what?…they were not promoting any Nike product but still they got attention from all over the world. you can watch the video here.
People love to share unique content that they find interesting, and that’s the secret bigger brands know. Almost 76% of users say they would share a branded video with their friends if it was entertaining. So, you must try to create a video marketing strategy that has an emotional impact on users.
Emotions are not exactly ROI but social shares can increase traffic to your site and people will be aware of your business, your products and services. Consequently, you may see some increase in organic traffic due to word-of-mouth and social shares.
5. Video Appeals to Mobile Users
People are x1.5 times more likely to watch video and entertainment content on their mobile phones. About 90% of consumers watch videos on their mobile.
Every social media app prioritizes mobile users over desktop users because mobile video consumption rises 100% every year and there is huge potential in mobile device users.
People like to grab information in less time, and the number of smartphone users is growing, so video audiences will keep getting bigger and bigger.
In fact, you can increase your website visitors with the help of Youtube videos. Videos allow you to increase the time spent by visitors on your site. Thus, longer engagement builds trust and signals search engines that your site has some good content.
We have narrowed down the list and made video marketing stats and Infographics. You can check this below.
Video marketing stats and Infographics:
As you are now aware of the importance of video ads for the outstanding growth of a company. When you’re creating videos already, make sure you incorporate them into your email marketing campaigns. This way you can target your potential customers whenever you launch a service or a new product.
So, fight against banner blindness by making video ads instead. Don’t take lightly the video marketing stats and Infographics.
I hope you like the article, please share this article with the people who want to scale their business and revenues.